This is the most important phase! We focus on thoroughly understanding the briefing and the client’s objectives. This ensures the project aligns with real needs from the start — avoiding missteps and increasing the chances of success. It’s the foundation that supports everything else. Without it, a project can easily fall apart or miss the mark.
Strategy is where creativity meets intention. It’s the plan that turns visuals into communication and animation into experience — by understanding the target audience, the core message, and the emotional tone the animation should convey. Design must be functional — not just look good.
With a clear understanding of the briefing and strategic goals, we can begin shaping the project’s visual direction. This involves asking key questions based on the client’s needs — defining the look, feel, and identity that will guide the entire creative process.
With all the previous steps approved, this is where design and animation come together — aligned with the strategy, visual direction, and core message. Every creative decision is guided by the information provided by the client.
At this stage, the final concept is presented — aligning every creative decision with the initial strategy, visual direction, and client objectives, while communicating the “why” behind each choice.
With the project approved, it's time to deliver all necessary files, assets, and documentation — organized, optimized, and ready for use. Everything is designed for immediate and effective application, wherever it's needed, in the best way possible.
Hello! Nice to meet you — I’m Keulyson, creator and designer of Leaf Star.
I’m passionate about design in all its forms. I’m constantly learning and improving my creative and professional skills by studying how design works and how to apply it to real client and market needs — always aiming to help in the best way possible.
My goal is to support clients who are struggling with design decisions. I do this by offering clear guidance and a solid approach, helping them build designs that work — visually and functionally — by understanding the core of each challenge.
I believe that when design is driven by intention and clarity, it creates powerful first impressions and lasting impact.
”Every good design begins with purpose: strong functionality and a clear reason behind each decision.”
Every impactful design starts with clarity.
In this first step, I focus on understanding the core of the project — your goals, your audience, and your message.
This is where the real problem-solving begins. Without a solid understanding, any visual choice becomes a guess.
That’s why I dig deep into the briefing and context — to make design decisions that are informed, intentional, and aligned with your real needs.
Design is more than appearance — it’s a tool for communication.
In this phase, the focus is on making sure every visual choice supports the message and serves a clear purpose.
When design is functional first, it naturally becomes more effective.
A thoughtful layout, clear hierarchy, and intentional movement all work together to connect with the viewer — and then we refine the details that elevate the experience.
Design isn't just what the professional delivers — it's what we build together.
When both the client and the designer are involved in the process, ideas flow better, goals stay clear, and the final result truly reflects the purpose of the project.
Your feedback, vision, and openness are just as important as the strategy, visuals, and animation.
It’s a partnership — not just a service.
